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Overview

More than 14 years of B2B marketing experience; delivering profitable solutions to drive sales, attract and retain customers, and build a strong brand.

 

Work History

 

Partner                                                                            05/2019 to Current

Gotham Advisory LLC | Venice, CA

  • Advise early/mid-stage startups on market positioning and strategy, public relations, content and performance marketing.
  • Create compelling proposals and strategic marketing plans that clearly define client needs and solutions for success.
  • Develop branding, product launch, content marketing and lead gen programs for companies; acting as an extension of their in-house marketing or leadership team.

 

 

Co-founder                                                                     01/2014 to Current

Marketers 2 Marketers, LLC | New York, NY

  • Built a network of 400+ female B2B marketers in the NY area from the ground up.
  • Hosted 30+ meetup events with avg 35 attendees each.
  • Secured event funding and venues from 35+ sponsors in the marketing/media space.

 

 

Sr Director, Americas Marketing                             01/2017 to 04/2019

Criteo | New York, NY

  • Took on a new role and team when Criteo acquired HookLogic in Nov 2016.
  • Lead a distributed team of 9 field marketers in the US and LATAM; reporting to the Global CMO.
  • Partnered with senior sales leadership and corporate marketing to roll-out revenue-focused and integrated multichannel marketing campaigns.
  • Built high-performing marketing programs surrounding Account Expansion, New Account Acquisition, Agency/Partner Marketing, Customer Loyalty and Executive Engagement.

 

 

 

VP Marketing                                                                       03/2012 to 01/2017

HookLogic (Acquired By Criteo, Nov 2016) | New York, NY

  • Promoted from Director to Senior Director in 3 years; Senior Director to VP within 1 year.
  • Built and executed entire marketing strategy from the ground up, including product launches, internal and external communications, events and webinars, branding, public relations, content marketing, sales enablement and more.
  • Secured speaking engagements and sponsorships for HookLogic executives and clients for industry events including iMedia Summit, Internet Retailer, Shop.org and MediaPost.
  • Led all planning for annual Client Summit for 200 attendees, now in its 7th year.

 

 

Sr Marketing Manager                                                  05/2007 to 02/2012

Experian Marketing Services | New York, NY

  • Promoted from Marketing Specialist to Marketing Manager in 1 year, becoming one of six in the entire organization to win an award for excellence in 2009.
  • Created press releases; led media relations and promotion for an avg of 30 news items per year.
  • Regularly supported a sales team of 20 on new business proposals and presentations.
  • Published research report downloaded 3,000+ times in the first 3 months of release, far exceeding company estimates.

 

 

Marketing Manager                                                        05/2006 to 04/2007

RichFX | New York, NY

  • Planned and executed all promotion and logistics for 4 trade show sponsorships, 6 webinars and 2 client events in the U.S and U.K.ranging from 70 to 400 attendees.
  • Wrote all company press releases, case studies, proposals and client testimonials.
  • Significantly increased case study and testimonial library for prospecting (5 full studies and 8 testimonials within year timeframe).

 

Education

 

BS | Marketing & Operations management                                                05/2005

University of Delaware, Newark, DE

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  • Hourly Rate: $130.00/h
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  • Experience: 14 year
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  • Country: United States