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  • Subhashini Gadesina
  • Subhashini Gadesina Sr Market Research Analyst 0 reviews
  • Market Research experience in primary (Quantitative and Qualitative) Research & secondary research studies
  • Rich analytical expertise of applying Statistical Techniques including Regression
  • Factor Analysis
  • Cluster analysis
  • Decision tree and Segmentation models... etc.
  • Good at understanding business requirements
  • having an analytical and research approach in problem solving and working towards improved customer experience
  • Good at creating dashboards using tableau server and database server
  • writing meaning full insights by using dashboards &analytical approach and forecasting models for improved customer experience
  • People & Project Management skills
  • with expertise in leading and engaging team and culture to ensure timely attainment of project objectives • Programming and development skills in TABLEAU
  • R
  • SPSS
  • MS OFFICE

Overview

Subhashini G Email: subhashini18vs@gmail.com
Mobile: +91-8095123458
Profile summary:
• Having 7 years of experience in Marketing Research and Data Analytics with well renowned Market Research and Analytical companies – Panamax Infotech Pvt Ltd, Ericsson India Global Services Private Ltd, Blueocean Market Intelligence & Markelytics India Private Ltd
• Market Research experience in primary (Quantitative and Qualitative) Research & secondary research studies having worked on Telecom and retail like Business support system(BillCall), Network Switching Subsystem (Bridge2Call, iMax), Mobile Finance Solutions(MobiFin, MToolKit), Internet Of Things (IOT), Brand Trackers, Satisfaction Studies and ad-hoc projects on competitive benchmarking study
• Rich analytical expertise of applying Statistical Techniques including Regression, Factor Analysis, Cluster analysis, Decision tree and Segmentation models... etc.
• Good at understanding business requirements, having an analytical and research approach in problem solving and working towards improved customer experience
• Good at creating dashboards using tableau server and database server, writing meaning full insights by using dashboards &analytical approach and forecasting models for improved customer experience
• People & Project Management skills, with expertise in leading and engaging team and culture to ensure timely attainment of project objectives
• Programming and development skills in TABLEAU, SPSS, MS OFFICE and WINCROSS
Experience:
Senior Market Research Analyst: Product Development - Primary and Secondary Research April 2018 to till date with Panamax Infotech private Ltd, Ahmedabad.
Key Responsibilities:
• A key resource to perform research and data analytical support for Product Development & Implementations (Mobile wallet and Fintech Solutions)
• Strengths in Research about Product development like competitors in the industry, Implementations, Fraud Management and Revenue Assurance and report preparation
• Client servicing which involves understanding the stakeholders/regional head’s requirements and designing the research and product services
• Data derive from database servers, secondary sources like Gartner, TM Forum and generate a report on complex data with a high level of clarity
• Preparing dashboards as per Client/stakeholders request from databases to provide unique insights on markets and consumer trends
• Applying and computing different statistical methods, forecasting analysis, Market share data, and Time series to analyse and interpret the data using Tableau and Excel
• Supervisory on executing Data and research project while working with development team to ensure receives excellent standards of services
Senior Data Analyst: Competitive Intelligence -Primary and Secondary Research March 2016 to January 2018 with Ericsson India Global Services Private Ltd, Bangalore.
Key Responsibilities:
• A key resource for all kind of research and data analytical support for Consumer Lab
• Strengths in Research & Questionnaire design, collect data, analyse and report preparation
• Client servicing which involves understanding the stakeholders/regional head’s requirements and designing the research
• Data derive from surveys, secondary sources and present complex data with a high level of clarity
• Gathering and analysing the real time big data sources like ODM (On device Meter), ComScore and Other secondary data sources like Statista, Ovum
• Preparing analysis plan for research studies to provide unique insights on markets and consumer trends
• Applying and computing different statistical tests, methods, multivariate analysis to analyse and interpret the data using Statistical software like SPSS and other tools like R, Excel and Win cross
• Supervisory on execution of Data and research project while working with well-known external research agencies like Nielsen, IDC, TNS, MSI, GFK and other companies to ensure Consumer lab receives excellent standards of services
Assistant Manager, Data Analytics: June 2012 to March 20162016 with Blueocean Market Intelligence Pvt. Ltd, Bangalore.
Key Responsibilities:
• Data Management includes Data file preparation, Validation, Designing data structure and data map preparation
• Data merging for different regions and waves. Defining research methodologies, Weight calculation, applying and computing different statistical tests and methods
• Data processing from different files and data bases such as Excel, ASCII, SPSS and CSV then report generation for continuous analysis and periodical assessments
• Working on SCAN/Telemetry data to measure brand strength and market share of various brands which includes calculation of longitudinal analysis like switch in, switch out, loyal customers and projecting market share
• Managing client business process and Maintain extensive contact with clients and serve as the key resource for day to day issues
• Ensure that the team delivers quality service to our clients, that accuracy and time standards are consistently met
Data Analyst, Data Analytics: January 2011 to May 2012 with Markelytics Solutions India Pvt. Ltd, Bangalore.
Key Responsibilities:
• The work included cross checking the data which includes data validation, data structure, tabulation and analyzing the data
• Developing the analysis framework for the data collected from consumers/end users in various product categories and services
• Experience in tracking studies related to data mapping, merging & evolving code verification
• Quality checking for the generated tables, reports and preparing PowerPoint reports
Areas of research:
Have been involved in various types of research projects, ranging from those dealing with Products & Implementations, consumer research, brand tracking, brand premium, usage and attitude, segmentation research, customer satisfaction & loyalty, Go to market, advertising / market communications, market entry including market size estimation & penetration, spending patterns. ODM (On device measurement) and secondary data research.
Key Projects Handled:
ODM (Telecom) - It is part of Consumer Lab’s 360-degree approach, Real time big data analysis to understand consumer’s usage behaviours, their experience, and usage of different apps captured by installing innovative on-device meter app. Using this application, we have captured different consumer profiles based on the usage of different apps and social centric apps and browsing. We used to run queries to group the consumers based on their usage of apps or browsing and how much time & how many times used the apps in a day or weekly or monthly; have used SQL program extensively to analyze ODM data
Lenovo Tracker (Retail) - Lenovo, the fastest growing global computer manufacturer. Lenovo wishes to conduct research among consumers, Small Medium Business, Global Supply Chain and Brand Equity users to fine tune their product proposition with other products in terms of form factor differentiation, value and price offerings; have used SPSS & WINCROSS program extensively and Statistical Techniques to analyze Lenovo data
Touchstone Research (Kids Gaming) - Touchstone has developed a powerful and highly sophisticated proprietary database that provides compliance with privacy and other online regulations and laws while permitting a personal and individualized experience for child participants and other family members. We follow special procedures to protect the privacy of the child, obtain parental consent, verify recruitment qualifications, adhere to laws and regulations and enhance the security of our clients; have used SPSS & WINCROSS program extensively to analyze data
Statistical Knowledge:
• Research methodologies, sampling-Sample size, Margin of errors, confidence level and
Segmentation models
• Factor analysis, CHIAD or Decision Tree and Cluster Analysis
• Linear Regression, Logistic Regression
• Key Driver Analysis: Shapley regression, Jaccard Analysis
• Correspondence analysis, Quadrant analysis
• Pricing Models: Van Westendorp (PCA), Water falling Models
• Time series, Kano Model
• Significance Testing, Z-Test, T-Test
Technical Skills:
• High proficiency in SPSS and Advanced analysis
• Proficient in Tableau, MS-Office, WINCROSS and Working knowledge of R
• Programming language: SQL- SQL base, Comparative, Logical, Arithmetical and conditional operators, joins & set operators, Data base related queries, etc.
Academic Qualifications:
• Post Graduate in M.A Econometrics from SV University with 70%
• Graduate in B.Sc. Computer Science from SV University with 75%
Notable Accomplishments:
• Won ACE award for outstanding contribution to projects handled and letters of appreciation from clients at Ericsson Consumer Lab
• Awarded as a Pillar of Strength in 2014 from Blueocean market intelligence for the worldwide project and completed within scheduled time and acted as single point of contact between management and client
• Numerous instance of appreciation from client; letter of appreciation from the company
• Received the Excellence award in 2013 as a part of the team from the client for the project
Brand consumer & Small Medium Business Tracker of board contribution
Personal Details:
• Date of Birth: 18th June 1985
• Languages known: English Hindi, Telugu and Kannada
 

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  • Hourly Rate: $20.00/h
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  • Experience: 7 year
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  • Country: India